Customer relationship management (CRM) is an efficient, business-driven way to improve customer retention, by leveraging technology. When your customers are happier, they buy more of your product or service, and feel appreciated. A growing body of research has demonstrated the ...

Technology has the lives of consumers easier. So there is no reason for your dealership to still use post-it notes, paper calendars and print marketing materials in its everyday operations. Auto CRM tools are the future of dealerships. Here are ...