Technology has the lives of consumers easier. So there is no reason for your dealership to still use post-it notes, paper calendars and print marketing materials in its everyday operations. Auto CRM tools are the future of dealerships. Here are the main reasons for investing in CRM software for your auto dealership:
To Manage your Leads Easily
A CRM allows your employees to manage all kinds of leads in one place. The system provides you the options in terms of how to distribute leads to your sales representatives. In fact, it lets users pick a round-robin assignment for automatic handling.
To Keep Track of Every Phase of the Sales Process
With a CRM, you don’t expect your customers to get the same experience as they decide to buy a vehicle from you. The system has a feature where your sales representatives can follow-up leads with ease. The tool allows you to make customized action plans which dictate what must happen from start to finish.
Communicate with Customers Conveniently
CRM dealer tools eliminate the need to browse the yellow pages to look for a customer’s phone number. It allows sales representatives to contact customers through their CRM mobile application. Apart from logging every interaction, the CRM records calls and keeps the entire conversations. This ensures that nothing gets lost along the way.
CRM doesn’t just keep up with several locations in order to stay organized but also allows your team to incorporate everything into one place. Appointments, daily tasks and customer information can be placed in a location for easy access. The system offers reminders when a task is due or when it is your customer’s birthday. This strengthens your relationship with them which can lead to re-purchases in the future.
Have an Easy Access to Sales Reports
CRM tools for auto dealers make it easy to check and view all kinds of sales reports. This allows you to see the most valuable lead sources, keep track of the performance of your sales representatives and how sales are divided by new and used. Being able to access this information easily allows you to make effective strategies and determine areas in which changes are required to prevent any future issues.
Bringing CRM into your dealership is more than just introducing new software. It shows your commitment to convert leads into sales, market your inventory and retain more customers.