Elements in the Chosen Font affecting the Attention of the Reader

The chosen typefaces and fonts and the way they would be manipulated could affect not just the visual value of your design, but it could also enhance the comprehension of mail recipients.

Fonts and typefaces are different. Typefaces would be described as the distinct styles or strokes of characters including punctuation marks, numerals, letters, etc. Typeface would be referred to as fonts. However, the latter pertains to versions of various typefaces. The two most common strategies for typefaces have been serif and sans serif.

  • Serif typefaces would be defined as letters with small strokes protruding at the ends of the main strokes.
  • Sans serif typeface does not have tiny stroke protrusions. The word sans is French, which implies without. It has been added to the beginning of the name.

If you were contemplating using Norwegian font, consider gathering some knowledge about it first. It has been made available in four different weights – Bold, Demibold, Regular, and Light. It has a rounded sans serif that would be best suited for display headings.

Rest assured that numerous aspects could affect the attention of the reader with simple modifications.

  1. Font type

Bold fonts have been commonly used to highlight vital information such as headlines. At times, it would also be used when specific typefaces require thicker strokes for increasing their readability. Although italics would be used seldom to emphasize specific information as well, they would be mostly used as a means to demarcate between text sections. Since the postcard copies comprise minimal text, it would be in your best interest to use bold fonts for stressing purposes.

  1. Size

In a majority of documents, a font size of twelve points is often used. However, for marketing and advertisement materials, you would be required to use bigger letters, as a few seconds of scanning should be adequate to make it easier for the audience to read the entire copy. A 36-point font would be the ideal size for headlines.

  1. Color

People have been more accustomed to reading black. You might consider using other colors but stick to the ones that have been more eye-friendly. In case, your background image is dark, consider using light colors and vice-versa for good contrast.

  1. Alignment

As people read from left to right, it would be in your best interest to keep your text in this alignment unless your design needs it. When you keep it this way, you reduce the effort in reading and assists increase comprehension.

Test several combinations to determine the most suitable typeface and font to meet your specific design needs.

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