Modern online is totally about authority. Even when you are having the best content in the world, it is still considered difficult to transform your audience into your loyal followers or paying customers if they don’t have trust on your brand at all. When you contribute to niches like business, finance, dating guest posting to some top notch blogs, you get all the chances you deserve to prove on your credibility as an information source.
This in turn helps in hitting your target audience with an epiphany that your brand is something which is deemed trustworthy than other brands. And as an outcome, they become more receptive to any kind of value proposition that is present on your own website.