Are you having difficulty getting your content found in the search? Chances are higher about your content not being found at all. Several users do not go past the initial search results pages. That has been the major why n SEO specialist has been deemed critical to digital success. Your SEO specialist should love and live in Google Analytics. It could also be a master of several SEO tools that you have used. They could also make use of several free tools and paid tools to assist you and the clients to keep with the changing SEO needs. However, you would be required to Pick the Right Project Management Tools.
It would be pertinent to mention here that the SEO specialist would ensure that all digital content should be optimized for search. It should update things for optimum ranking needs. They would also be in charge of updating and owning the keywords and SEO strategies. They would also be held liable for conducting SEO audits to help you identify the present content requiring optimization. It would not be wrong to state that everyone on a digital marketing team should be competent to handle SEO at some level. However, having a dedicated specialist at your services would be an asset.