Page Quality Factors
Search engines such as Google are constantly evaluating page quality of websites across the board. This evaluation typically takes place by taking into account a number of factors, both on-page and off-page.
For a website that depends on organic tactics to get incoming traffic, improving page quality has to be a top priority. Many SEO specialists and digital marketing strategists attest to the need for a webpage having enough quality to surge in search ranking.
The problem for many freshers in the field and those learning at a digital marketing course is being unaware of important page quality factors. These factors typically dictate how search engines rank a page on particular keywords on search engines.
Bloggers and digital marketers working to improve the visibility of their blog or website on search engines have to take into account key page quality factors. While top search engines like Google do not reveal all the factors they account for while ranking pages, there is broad agreement on most.
In this article, we discuss key page quality factors digital marketers and SEO professionals must take into account.
In SEO, E.A.T stands for Expertise, Authoritativeness, and Trustworthiness. These three qualities together help search engines rank pages on specific results.
Expertise is usually evaluated by the author of a given blog post or article. For example, Sachin Tendulkar writing a blog post explaining how to hit a cover drive is great for showing the expertise of an author. In contrast, some random blogger explaining the same is likely to not be considered an expert authority by search engines.
Authoritativeness is usually conveyed by the platform on which the information is published. Using the previous example, if the blog post written by Sachin Tendulkar was published on a prominent sports website like ESPN, it would convey great authority. However, Sachin writing the same post for a new website or blog would convey less authority and lower search ranking as a result.
Trustworthiness becomes an important factor in case the content being written can have a serious impact on somebody’s financial, physical, or mental well-being. News, healthcare, and financial blogs thus have to appear more trustworthy than other online channels.
Google evaluates quality of content through the following factors –
- Grammar and spelling
- Comprehensiveness of content (long form content is preferred)
- Accuracy of facts and figures
- Image and video content should be accessible easily
- Presentation of content should be optimal
In the online sphere, website reputation is based upon many factors. Some of them are –
- Website content being referenced on news websites
- Getting an industry-oriented award
- Reviews on platforms such as Google Reviews and MouthShut
- Backlinks from highly rated websites such as Wikipedia and other niche-related blogs and websites.
In conclusion, this article covers three main page quality factors digital marketers must consider while working on their SEO optimality.
About the Author – Sakshi Singh is a highly-regarded content writing and digital marketing professional. She currently writes for DelhiCourses.in, a premier training institute most famous for its digital marketing Training in Delhi.